Marketing-Guru Bibliography

Together we are curating rigorous resources relevant to Digital Marketing, Persuasion & Motivation as these topics intersect with digital storytelling and learning. Find something that adds value to our study - no repeats; login to StoryLab, and add your item to the collection below.  Organize and cite it using an APA-ish format and link to the item.  Any professional form of media relevant to our study is acceptable. (articles, videos, podcasts, digital stories, etc). Put your name in parenthesis at the end of the citation, so we know it's yours.  ‌

All resources should originate or feature one of the following marketing gurus: Seth Godin, Rory Sutherland, Nancy Duarte, or Daniel Pink.

In addition to the citation and the link you must persuade us to explore your recommendation.  Tell us how this resource connects to INTE5340  and persuade us that it is worthy of our attention.  Motivate us to click on the link and explore the resource.  


Journal Articles


Web Articles

Duarte, N. (2019). Empower Your Team. Duarte.com. Retrieved from https://www.duarte.com/presentation-services/business-solutions/organization/

The Learning and Development portion of the Duarte design website shows where marketing and education intersect. Many of the themes of INTE 5340 are on display: different types of training (for sale) with the reasoning for the value they deliver. Scroll down, and you'll find data-driven storytelling about results: “84% of the top US-based tech companies rely on Duarte’s presentation and training services.” At the end (bottom of the page), you have a call to action to get in touch. This is a good example of the learning industry and the language and techniques used in marketing it.  (Karen M)

May, K. (2015, August 12). How to give more persuasive presentations: A Q&A with Nancy Duarte. Retrieved July 27, 2019, from https://blog.ted.com/how-to-give-more-persuasive-presentations-a-qa-with-nancy-duarte/

This Q and A with Nancy Duarte gives some fantastic how to's on giving a persuasive presentation.  It relates well to our INTE 5340 content, especially her 3 keys to giving a great presentation.  "The number one thing is to be audience-centric...develop all of your material from a place of empathy toward them.  Number 2 - understand your role in the presentation...you are not the hero, you are the mentor.  And the third thing...wrap your content in a story."  The article also includes a fabulous TED Talk on how one idea can change the world.  (Suzie)


Videos

Daniel Pink - Drive: The surprising truth about what motivates us. (2010). RSA Animate,  YouTube: Not only is this video is an excellent example of a white-board digital story, it literally illustrates the fundamental elements of human motivation and engagement.  Motivation to work, to create, to contribute, and to learn - all boils down to autonomy, mastery, and purpose.(Brad)

TED. (2009, August 25). The puzzle of motivation | Dan Pink. Retrieved July 25, 2019, from https://www.youtube.com/watch?v=rrkrvAUbU9Y
Daniel Pink's TED talk is extremely informative. We have all heard about the positives and negatives regarding the uses of intrinsic extrinsic motivators. Dan talks at great length about how workplace environments motivate their workers using intrinsic motivators instead of extrinsic. (Paul)

Nancy Duarte - The Secret Structure of Great Talks.  (Nov 2011). TedTalk.
Duarte has uncovered the storytelling structure that lies beneath all great presentations, from the dream of MLK to the iphone of Steve Jobs.  "If you communicate an idea in a way that resonates, change will happen, and you can change the world."  Along with 2,218,220 viewers, you will want to watch her TedTalk to find out how! (Jacki)

Seth Godin - How to Be a Linchpin | Seth Godin on Impact Theory. (Mar 2018). YouTube. "Be the linchpin, the one we can't live without...the person who figures out what to do next." This quote caught me and reminds me of how Sir Ken talked about schools taking the creativity out of us, that we lose our ability to 'think outside of the box' - and this is also in agreement with what we've been discussing. We need to make sure our current students have this skill for future jobs; we need an educational paradigm shift. He also says "Mandatory education makes no sense. Nobody ever learned anything against their will. Sooner or later it becomes voluntary, you need enrollment." This statement is profound and also supports the need for an educational paradigm shift. This video is full of valuable information for your life and the way our world is headed. (Hethyr)

Seth Godin - How to Get Your Ideas to Stick. (2007). YouTube. Seth Godin discusses how great ideas stick and become memorable. He brings up the idea of sliced bread first and how it wasn't popular until the idea spread. The focus is heavily on persuasion in advertising but the ideas apply to our work because it pushes us to think about the content we create and how to make it new, memorable and interesting. It made me think about the idea of how people think and relate to things,, as well as what is important to them and how that relates to their behavior and motivation. It helped me think about how to present my ideas at work and how they will come across to people. I work in an environment where L&D is not fully accepted or known and my job is to sell it. Thinking about persuasion and figuring out how my work can impact them is key. The concepts presented here remind me of the book Made to Stick by Chip Heath. (Leela)

Seth Godin - The Tribes We Lead (2009). YouTube. Seth Godin talks about the end of mass marketing and the idea that we no longer need money or power to create change. Instead, we are apart of tribes, that consist of rules, leaders, and people that have similar goals. These tribes tell stories and challenge the status quo. In a class where we've discussed storytelling and persuasion, our technology is enhancing how we get people to join a common mission. (Jessica)

Daniel Pink-The Science of Timing (2018). Youtube. Daniel Pink discusses how there is a collective subconscious movement of emotion,energy and performance within our society and how if identified could help companies perform better.  The study that is presented show how throughout the year/day we as a society feel and that if your wanted to harness these emotions you should act with them in mind. This video reminded me of the Spotify video where the person was talking about how with data collection they were able to put out and deliver a better product to their users.(Kyle)


Books

Duarte, N. (2013). Resonate: Present visual stories that transform audiences [Multimedia Edition]. Sunnyvale, CA: Duarte Press.
"Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process. There is a simple way to determine whether it’s worth putting this level of commitment into a presentation… Just ask yourself: How badly do I want my idea to live?"
Students and teachers alike are regularly subjected to presentations that are boring, redundant, irrelevant - and all too often, all three. Likely, you've even given a presentation that ticks those boxes. Nancy Duarte wants you to consider that you are not the hero of your presentation; you are the mentor.  She released a free multimedia copy of this book (linked above in the citation) in 2013. It doesn't tell you how to effectively present - it shows you, the INTE5340 way. Exploring the interactive components of her e-book - even for just ten minutes with the introduction - will change your mindset on presenting well. (Carlee)

Pink, D. (2011). Drive: The Surprising Truth About What Motivates Us. Riverhead Books.
I know this might be walking the line of "unique" on this list (since the Youtube video related to this book was already cited), but as I did more research on motivation, Daniel Pink's book seems to be cited all over the web.  Because of this, I thought the book should also be on this list too.  In one of the quotations from the book, Pink states, "The problem with making an extrinsic reward the only destination that matters is that some people will choose the quickest route there, even if it means taking the low road. Indeed, most of the scandals and misbehavior that have seemed endemic to modern life involve shortcuts.”  This idea relates directly back to the ideas on intrinsic versus extrinsic motivators that we discussed this week, but gives it new direction.  Pink seems to be the authority on this topic and his novel appears to be one of the forefront texts. (Bob)

Yocco, S.V. (2016). Design for the Mind: Seven Psychological Principles of Persuasive Design. Shelter Island, NY: Manning Publications Inc.

I received this book as a Christmas present a couple years ago and have been slowly working my way through it. Although it made me enraged about data mining it also showed me the beauty and science of persuasion. The 3rd part, Principles of Evil and Persuasion: Not as Evil as you think, did change my mind, Check it out if you have a chance! (Abby)

Podcasts

Parish, S. (2017). The Psychology of Advertising with Rory Sutherland. The Knowledge Project:  This is my favorite episode of the Knowledge Project podcast because it is where I discovered the brilliant and hilarious Rory Sutherland.  I didn't expect to be drawn in to this podcast but Sutherland's wit and insight about human behavior were mesmerizing.  This man demonstrates a legitimate insight into the motivations of the human animal.  This connects with INTE5340 in that this podcast episode is in itself a great digital story and because it explores issues of cognitive psychology, human motivation, and persuasion.  (Brad)

Peters, R. & Kalb, B. (2018). Daniel Pink - When. Vrain Waves. Retrieved from https://blogs.svvsd.org/vrainwaves/episode-009-daniel-pink-when/
In this episode of the Vrain Waves podcast, Daniel Pink touches on a variety of topics specifically focused on education: Standardized testing, scheduling, chronotypes, and motivation. He offers helpful advice and suggestions to make work more efficient and effective for both students and teachers. Beyond this interview with Daniel Pink, I have learned something new from almost every episode of this podcast and highly suggest it for on-the-go professional development. (Becky and Ben are also my colleagues and all around lovely humans!)